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Optimized
{{report.passes}} {{getPassPercentage}}%
Passed
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Incomplete
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App Name

{{report.title}}

There is no app name in the primary language of the selected market.

App Name Format

Use the format 'Brand Name - Keywords' or 'Brand Name: Keywords' to include relevant keywords in your name. For example, 'Google Photos - free photo and video storage'.

Title Length

Use more than 40 characters to cover relevant keywords to make the most out of the 50-character limit.

Brand Name

Use less than 24 characters for optimal presentation on every device.

Description

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There is no description in the primary language of the selected market.

Length

Starting Sentences
Only 2% users will click the 'more' button to view the expanded description. Make every word in the beginning counts! Use concise and attention-grabbing words, and include call-to-action to get the users excited.

Rest of the Description
Use bulleted lists to list the feature highlights so that it is easier to quick-read. Also, list out all the awards and honorable mentions for your app. Remember to include your app’s social media links too.

Description Length
Keep your length within the range we recommended based on the descriptions from the top 100 apps. Do not forget to communicate in the tone of your brand. Use simple terminology.

Note: Keywords in the description do NOT affect app search algorithm.

App Icon

A better icon can increase your downloads up to 560%!

Keep your design simple and eye-catchy while avoid competitor's to avoid brand confusion. Do not cram the small space with many items or words. Make sure your icon still looks good when it is scaled down to the smallest size.

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Keywords

{{keyword_state.keyword}}

Keyboard Characters

Perfect! You have used all 100 characters.

Keyword Character Count

 100/100
Passed

Spelled-out Numbers

You didn't spell out the numbers in words. Good job!

Extra Spaces

There are extra spaces or commas in your keyword. Remove them to free up more space.

Duplicates

Good! There is no duplicated keyword.

App Name

Your app name does not appear in the keywords.

Company Name

Your company name does not appear in the keywords.

Category Name

There is no keyword that is already in the app's category name.

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Keywords decide how your app gets discovered. Follow the rules below and make every character counts!

  • Use all 100 characters
  • Separate every keyword by a comma and avoid space
  • Use singular OR plural, but not both
  • Do not repeat keyword
  • Use numbers instead of spelled out words
  • No need to include the words in your company name, app name and app category names
  • Avoid very competitive keywords. For example, words in the top 100 apps' names are competitive keywords.

Screenshots

iPhone

iPad

Current Screenshots

Dimensions

Better screenshots can boost your downloads up to 650%! Show your strongest messages in the first two screenshots. It is because 60% of users won’t swipe past your first two screenshot images.

The best apps use all 5 screenshot slots to impress their users, and you should do the same. Also, keep the screenshots vertical. The users can see more screenshots on the narrow screens when the screenshots are vertical.

To make good screenshots, make sure each screenshot is telling a single message about your app. Adding texts on your screenshots can help, but make sure they are on a clean background.

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Preview Video

Current App Preview

There is no preview video. A good preview video can increase install rates by more than 23%.

Making a video may be difficult but it can increase install rates by more than 23%. To make an effective app preview video, follow these tips:

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  • Use the first 5 seconds to grab the viewer’s attention
  • Focus on the best features instead of all features
  • The video should make sense even with no sound
  • Include a call-to-action

Reviews

Total Review

50

Current Version's Average Rating

Sentiment Score

24

Sentiment Rating

12 Positive Review
0 Neutral Review
38 Negative Review

Latest Negative Review

I bought this when it first came out and completed all levels and bought the eagle. I wanted to introduce it to my kids so downloaded again (same account) and now it's filled with annoying video ads and addons and extras that just make it more confusing. I restored my eagle but why am I getting ads?! Ugh. I was so frustrated after three levels I deleted it.

Nora_Qm

 Negative Review  Permalink

There is no recent negative review.

Latest 1-Star Review

Filled with ads, nags and self promotion at every turn.

Yang11070505

 Negative Review  Permalink

There is no recent 1-star review.

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Sentiment Score

There are too few reviews to evaluate the average sentiment rating. Encourage your users to leave reviews and ratings for your app.

The Sentiment Score is computed by our artificial intelligence. Our AI calculates this score by analyzing how positive (or negative) your users feel when they wrote the reviews.

Always keep your Sentiment Score in the 'Good' and 'Excellent' ranges. App store wants to promote awesome apps with happy users.

To improve your score, check and react to these reviews:

  • Reviews with 'Top Negative Keywords'
  • Reviews about bugs, crashes & performance
  • Reviews with negative review sentiment rating
  • The 1-star reviews

Read, improve and repeat until you are topping the score. In the end getting more and better app reviews comes down to creating a great app users love.

Average Rating

The average rating is 2. Only 15% users would consider downloading an app with a rating below 3. You can increase your downloads by 540% if you improve the ratings to 4 stars.

You need an average rating of 4-stars or above. Or else only less than 50% users are willing to download your app.

How can you get more 5-star ratings for your app? Follow these tips:

  • Delay asking for a rating until there’s a likely moment of constructive feedback. For instance, ask when the user completed a reservation, finished a mission in a game, etc.
  • Encourage satisfied users to leave positive reviews on the app store.
  • Direct unhappy users to leave negative comments by using a 'send feedback' option. Your support team can then handle the negative feedback directly.

To do this, you can either develop your own version of rating and feedback prompt. Or you may use some third party tools to do the same.

App Store Profile Language

Suggested Language - {{languageCodeToName('en')}}

Great! Your app listing has this language.

Localization gives you a larger audience to download your mobile app, but it can be a daunting task.

Before doing a full localization of your whole app, localize your app listing first. It means translating your app name, description, keywords, etc. Localizing the app listing can increase your downloads by more than 767%.

You should focus on your localization using our country and language recommendations.

When you have localized the app listing, check back here to see your app's conversion rates in different countries. You can then decide if you should perform full localization of the whole app for the best performing countries.

App Language

Suggested Language - {{languageCodeToName(locale)}}

Localization can improve downloads and revenue because the user has a better experience with the app.

Download Conversion (Last 30 days)

Download Conversion

The app's download conversion is 20%. The conversion is lower than the median benchmark 50% in the same category. Improve your app listing by following all recommendations in this report.

In general, a well-localized app and optimized app listing enjoy a conversion rate that is better than the median conversion rate. Follow the tips from this report and the download conversion rate will improves.

File Size

File Size

Try to make your app smaller than 100 MB. It is because users cannot download apps that are more than 100 MB using cellular service.

Pricing

App Price

For paid apps, use a reasonable price. We compute the price range of the top 100 paid apps every day. Keep your price within that range.

For free apps, use In-App Purchase (IAP) pricing model if that makes sense to your app design. IAP accounts for 79% of app store revenue.

Apple Watch

Support

Your app does not support Apple Watch.

Apple prefers featuring apps integrated with Apple Watch. Integrating your app with Apple Watch increases opportunity to get free page views and downloads.

Game Center

Support

Game Center can improve your apps's customer experience and user loyalty. There are many useful features that can enrich your app.

Operating System

OS Version

15% of the IOS users are still using IOS 9. Try to support IOS 9 or below to allow more potential users to download your app.

Patches

Latest Update

App store likes to see app updates because they show you're committed to the app and that it's still being maintained. App updates are also your best bet for re-engaging users. They help improve user loyalty by keeping your app features fresh and responding to user feedback.

Don't forget to use push messages to alert users to new app updates. They have a big impact on your update downloads.