You’ve put in a lot of hard work to make a great app, and published it on the app stores. Hooray!
After you launch, it’s time to get people to download and use your app.
To help you get started, I’ve put together a list of App Store SEO tips to get app downloads…
There are tons of app marketing guides out there about App Store Optimization (ASO). To beginners, it is just too confusing to decide which ones to follow.
To help you understand the app store optimization process in a manageable way, here are the 3 easy steps that you should remember…
Did you know that you can increase the space for your iOS App Store keywords up to five times more? Follow this guide to increase your iOS App Store keyword space from the regular 100 characters up to 500 characters.
Ready? Let’s go!
Have you ever run into some third-party analytics platforms but you are uncomfortable binding your iTunes Connect Account to them because of security reasons? The workaround for this is to create a user with limited permissions to protect your assets and enjoy the benefits from these platforms. This way, you do not have to submit your administrator account and take the security risks. Here are the steps of how to create a limited user: Step 1 – Create a…
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To perform App Store SEO, developers optimize the metadata (e.g. app name, description, and keywords), localize the content, and manage reviews. They usually evaluate the App Store SEO effectiveness by the keyword ranks and the number of downloads.
However, there is a secret metric that many app developers have missed. In fact, it is the one metric that really matters the most in any app store optimization strategy…
Yes, I know you heard this before. We all heard Chinese app store is super hot, but just how hot exactly it is?
… and is it really worth investing your time and effort to publish your app/game there?
I’ve been asked many times how Apple App Store compares to Android markets in China, which route a western app developer should go first, how to tackle the piracy and local payment integration issues, etc.
For the benefit of every app developer, I thought it is good to do a comparison here. Let’s dive into it…
For the past couple of years, the Chinese iOS App Store had recommended the popular games from anywhere around the globe. While most spots were taken by mega-sized international companies (e.g. EA, Namco, Koei, and Sega), the remaining spots usually went to the medium-sized Chinese game developers (e.g. NetEase’s “Fantasy Westward Journey”). Indie developers had only a slim chance to gain popularity…
As a frequent traveler in China, I could not always play the games I bought for my PC or PS4. I always had to keep several games installed on my iPhone to fix my craving. They are all foreign games in the Chinese app store. I am going to show you my current set of games on my phone today…
Hey, everyone! This time, I will talk about four tips and tricks on how to do mobile marketing in China app market. Here they are…