35 App Store SEO Tips to Increase App Downloads (2017 Guide & Checklist for iOS & Android Apps)

35 App Store SEO Tips to Increase App Downloads (2017 Guide & Checklist for iOS & Android Apps)

You’ve put in a lot of hard work to make a great app, and published it on the app stores. Hooray!

Now what?

After you launch, it’s time to get people to download and use your app.

To help you get started, I’ve put together a list of App Store SEO tips to get app downloads…

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How to Create a Limited User Account on iTunes Connect

How to Create a Limited User Account on iTunes Connect

Have you ever run into some third-party analytics platforms but you are uncomfortable binding your iTunes Connect Account to them because of security reasons?  The workaround for this is to create a user with limited permissions to protect your assets and enjoy the benefits from these platforms.  This way, you do not have to submit your administrator account and take the security risks.  Here are the steps of how to create a limited user:   Step 1 – Create a…

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The One Secret To Effective App Store SEO

The One Secret To Effective App Store SEO

To perform App Store SEO, developers optimize the metadata (e.g. app name, description, and keywords), localize the content, and manage reviews. They usually evaluate the App Store SEO effectiveness by the keyword ranks and the number of downloads.

However, there is a secret metric that many app developers have missed. In fact, it is the one metric that really matters the most in any app store optimization strategy…

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4 Big Ways Apple Beats Android In Chinese App Store

4 Big Ways Apple Beats Android In Chinese App Store

I’ve been asked many times how Apple App Store compares to Android markets in China, which route a western app developer should go first, how to tackle the piracy and local payment integration issues, etc.

For the benefit of every app developer, I thought it is good to do a comparison here. Let’s dive into it…

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Indie Games Are On The Rise In Chinese App Store

Indie Games Are On The Rise In Chinese App Store

For the past couple of years, the Chinese iOS App Store had recommended the popular games from anywhere around the globe. While most spots were taken by mega-sized international companies (e.g. EA, Namco, Koei, and Sega), the remaining spots usually went to the medium-sized Chinese game developers (e.g. NetEase’s “Fantasy Westward Journey”). Indie developers had only a slim chance to gain popularity…

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