3 Reasons Why You Should Launch Your Game In Chinese App Store Now

3 Reasons Why You Should Launch Your Game In Chinese App Store Now

Yes, I know you heard this before.

We all heard Chinese app store is super hot, but just how hot exactly it is?

… and is it really worth investing your time and effort to publish your app/game there?

Here are the top 3 reasons why you should publish your app/game in Chinese app store now:

1. The King of Revenue

As we predicted last year in this post, China is now the king of iOS mobile game revenue.

China is the king of revenue in ios app marketChinese app store is the king of revenue

Also, citing data from market research firm Newzoo, GMGC predicted that revenue from mobile games in China will reach US$7.7 billion in 2016, compared to US$7.3 billion in the US.

Newzoo Chinese app store revenue

2. The Download Monster

For iOS mobile app downloads, China has already surpassed the U.S. and become the #1 country by iOS app downloads since Q1 2015.

China app downloads install stats

If we also take Android apps into consideration, Chinese app stores accounted for 59 percent of all app downloads in the whole wide world!

3. The Unstoppable Growth

Mobile game revenues are growing at an astonishing rate of 67 percent year-over-year. To put things in perspective, there are more mobile gamers in China than the total U.S. population according to Tech in Asia.

“The fastest growth in mobile games is happening in China and the surrounding Southeast Asian market,” said Peter Warman, co-founder and chief executive of Newzoo.

So, What’s In It For Me?

There’s no doubt, China is taking over the mobile world. This is a golden opportunity for western app developers, especially considering the general lack of creativity in China. So, it is not a question of why you should enter China, it is really a question of how.

Check out the link below to find out how.

Wanna ride on the big wave of the Chinese mobile market?

Read the 7 Mistakes Mobile Devs Must Avoid in China

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Tech entrepreneur & father of 3 daughters.
Marcus is the founder of Meatti. He helps mobile app developers with app marketing and app store optimization services. Marcus also helps app developers overcome the business challenges of entering the China’s app market.

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