Did you know you can increase the space to enter your iOS App Store keywords?
And it can be up to five times more?
YES, FIVE TIMES!
Follow this app store keyword optimization guide to find out how.
You’ll be able to increase your iOS App Store keyword space from the regular 100 characters up to 500 characters.
Ready? Let’s jump right into it!
How Do App Store Keywords and Localization Work?
Apple App Store actually indexes multiple app localizations in each App Store market.
Why? It is because App Store users use different languages in each market.
For example, the U.S. App Store indexes BOTH English (U.S.) and Spanish (Mexico) localizations. Because of that, users of the U.S. App Store can search for an app using the keywords in both localizations.
So if you publish your mobile app to the U.S. App Store, you can use the 100 keyword character space in BOTH English (U.S.) and Spanish (Mexico) localizations.
A total of 200 character space. A double up!
In the Spanish localization, you can enter Spanish keywords. Or if you prefer, you can also enter English keywords there too.
Got the idea?
App Store Keyword Optimization Tips:
Multiply Your App Name
You can apply the same localization tactic to the app name field to include more keywords. As mentioned in our App Store SEO Tips and App Store Optimization Tips, keywords in the app name carry more weight than in the keyword field when it comes to app store search ranking. By using this trick, you will have a big advantage over your competition.
And the good news is:
This App Store keyword optimization technique works not just in the U.S. market. It works in all App Store markets in the world.
This way, you can easily double the space available for your App Store keywords in English or any other language you prefer.
All you need to know are the localization languages that are indexed by your target App Store market.
But you may ask:
“How do I know which localizations are indexed by my target App Store markets?”
This leads to the next section…
Which App Localizations Should I Use?
To get an overall picture, here are all of the localizations that Apple App Store supports:
- Chinese (Simplified)
- Chinese (Traditional)
- English (Australia)
- English (Canada)
- English (U.K.)
- English (U.S.)
- French (Canada)
- Portuguese (Brazil)
- Portuguese (Portugal)
- Spanish (Mexico)
- Spanish (Spain)
For each App Store market, App Store indexes at least two app localizations.
And some markets have even more!
For instance, Switzerland App Store indexes five localizations: German, French, Italian, English (Australia) and English (U.K.).
That means you can 5x your app store keywords in Switzerland App Store.
But how about the other App Store markets?
Here are the app localizations indexed by the top App Store markets:
Want more countries?
Remember: once Apple has approved your new app store keywords and localizations, go check your new app store keyword rankings. As a rule of thumb, make sure all your target app store keyword rankings are less than ten.
Here’s What to Do Next…
Did you know you DON’T NEED to do all app store optimization tasks by yourself?
Yes, just use this App Store SEO Grader!
In less than 30 seconds, the tool will automate the tedious app store optimization checking for your app.
It will also generate an App Store Optimization Report for your app, and tell you how to get more app downloads.
And it’s free!