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6 App Marketing Tips For Social Media In China

6 App Marketing Tips For Social Media In China

Social media in China is super hot: a whopping 91% of Chinese online users have social media accounts, compared to just 67% in the USA (Tech in Asia). This phenomenon makes social media a very key component of app marketing in China.

However, facebook, twitter, Google, and other western social media are banned in China. To do social marketing in China for your mobile app, you need to use Tencent WeChat (China’s Facebook) and Sina Weibo (China’s Twitter) instead.

Chinese always has its own ways of doing things, and social media in China is no exception. I’ve summarized some of them below:

Sina Weibo (China’s Twitter)

 

1. Official Account (similar to Twitter Verified Account)

You can register an official mini-blog account in Weibo for your app. Every official account will have a “V” sign on the profile picture, and people can recognize the account as a genuine account.

2. Sticky Mini-Blog

If you share a mini-blog with your official account and you don’t want your followers to miss it because of too many mini-blogs from other people, you can bump your mini-blog to the top of your followers’ wall. There’s a cost for this though in which Sina charges on a per-bump basis (just like how ad banner is paid by the number of impressions).

3. Sponsored Mini-Blog

This is the exact same thing as the sponsored post on Facebook. You can inject mini-blogs on walls of your target audience who are not your followers. Sina charges this on a per-impression basis.

4. Lucky Draw with Incentives

Sina Weibo officially offers a unique lucky draw feature for official account. You can set up a lucky draw which their followers have to retweet your mini-blogs before they can enter the draw.

Social Media in China Weibo

Tencent WeChat (China’s facebook + Whatsapp Messager combined)

 

5. WeChat Service Account

A service account is a special account in WeChat for your app. The presentation of the service account can be coded so that it appears as a mini website. The owner can integrate additional features, such as mobile payment, GPS locator, mini games, and even an online store into the site. However, you can only broadcast four instant messages a month. This type of account is recommended for retail or service app companies.

Social Media in China Wechat social media service account

6. Subscription Account

Subscription account appears like a simple account in any messenger, and the owner usually uses this account as a customer service hub. Users can ask you questions in private through instant messages with this account, and go to your wall to read blogs and announcements. You can also broadcast one instant message to all your followers every day. This type of account is recommended for software or game app companies.

Social Media in China WeChat bot

Nowadays, almost all Chinese mobile apps use these social network features to keep their communities posted. These are becoming the standards of what every brand must do in the social media in China.

I hope you find the above points interesting. If you have any questions, feel free to leave a comment below.

P.S. Wanna ride on the big wave of the Chinese mobile market?

Read the 7 Mistakes Mobile Devs Must Avoid in China

Sign up now to check out our Case Study on How App Store Optimization Increased App Downloads by 1478% in a Month.

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Marcus is a tech entrepreneur & a father of 3 daughters.
He is the founder of Meatti, which helps mobile app developers increase app downloads using artificial intelligence.

10 Successful Western Apps In China You Have Not Heard Before

10 Successful Western Apps In China You Have Not Heard Before

I’d like to share some stories about western developers who have succeeded in China. They published their apps in China without a Chinese publisher, and they got onto the top charts.

Minecraft: Pocket Edition

A classic story from Minecraft: Pocket Edition demonstrates how a western app can make big money in the China without a Chinese publisher. The developer Mojang has released Minecraft in China for some time, but it was not going anywhere until June 2015. During that month, the developer released Version 0.11.1 that introduced official Chinese interface support. That update spurred a massive growth and lifted the game to the number one spot in the bestseller rankings in July.

Did Mojang partner with a Chinese publisher? Nope.

Did they change its design? Nope.

Did they change the game to a freemium model for China? Nope.

The only remarkable change was the Chinese interface. The lesson learned here: if your product is good, you neither need a Chinese publisher nor you need to change the core product designs for China.

Any Others?

Well, you might think Minecraft is super hit worldwide, and that’s why it can win big in China. If this is what you’re thinking, have you heard of these apps below?

1. rop, by MildMania

2. LIMBO, by Playdead

3. Give It Up!, by Invictus

4. Dark Echo, by RAC7 Games

5. Sky Gamblers Air Supremacy, by Atypical Games

6. Lep’s World, by nerByte GmbH

7. 1010!, by GramGames

8. Lifeline…, by 3 Minute Games, LLC

9. Numberful, by Midnight Tea Studio

10. Does not Commute, by Mediocre AB

and this list can go on and on…

Chances are that you haven’t heard all of them, right? Interestingly enough, they all got to the top ranking in China without a Chinese publisher! In fact,Give It Up! had become the #1 paid app in China iOS ranking in March 2015 and stayed in top 10 for a long time.

I’m not saying it is easy to win in China. It does need serious work. What I’m saying is it is possible as long as you do it correctly.

Note that most top ranking western apps in China are based on iOS. Their Android versions are facing a whole lot of difficulties. In fact, even Clash of Clans failed to make a single penny when it launched its Android version in China! I will tell you why in the future.

Stay tuned!

P.S. Wanna ride on the big wave of the Chinese mobile market?

Read the 7 Mistakes Mobile Devs Must Avoid in China

Sign up now to check out our Case Study on How App Store Optimization Increased App Downloads by 1478% in a Month.

* indicates required


Marcus is a tech entrepreneur & a father of 3 daughters.
He is the founder of Meatti, which helps mobile app developers increase app downloads using artificial intelligence.

How Big Is The China App Market Compared To The United States?

How Big Is The China App Market Compared To The United States?

According to App Annie, China app market already surpassed the U.S. by downloads in 2015.

In terms of revenue, the top country is the U.S., followed by Japan and China. However, the growth in the U.S. is slowing down, while it is ramping up quickly in China.

In the mobile gaming sector, compared to the U.S.’s $5.2 billion revenues, China’s mobile gaming industry earned $4.4 billion last year, and the market is expected to surpass the U.S.’s $7.3 billion in 2016, according to China Daily.

china app market china vs us mobile market revenue chart

According to Tech in Asia, there are more mobile gamers in China than the total U.S. population. We expect that by the end of 2016, China will be the #1 mobile gaming market by both revenue and downloads.

*Update: China indeed surpassed the U.S. by iOS game revenue in 2016. It has become the world number #1 mobile gaming market on iOS platform. It is the king of both revenue and downloads.

Bottom Line

There’s no doubt, China app market will take over the mobile world. This is a golden opportunity for western app developers, especially considering the lack of creativity in China. If you are a western app developer, you should seriously consider expanding your business beyond the saturated U.S. and other markets to China now.

P.S. Wanna ride on the big wave of the Chinese mobile market?

Read the 7 Mistakes Mobile Devs Must Avoid in China

Sign up now to check out our Case Study on How App Store Optimization Increased App Downloads by 1478% in a Month.

* indicates required


Marcus is a tech entrepreneur & a father of 3 daughters.
He is the founder of Meatti, which helps mobile app developers increase app downloads using artificial intelligence.